An Idea Shared is an Idea Improved

A few years ago, I decided to make Prevail Press a different kind of publisher. I was excited to be able to provide the kind of help I was looking for myself as an author. Typically, I would embark on such a venture on my own, but this time I was prompted to try a different path.

Integrity had to be the watchword, so I gathered several people;

  • Tom and Debi Walter: Tom is a successful businessman, and he and Debi run a marriage improvement ministry.
  • Bob and Bonnie Anderson: An engineer and humor blogger, as well as an author shopping a book around to traditional publishers and agents.
  • Bill and Colleen Hufford: A retired businessman and both are civic-minded.

I laid out my plan; open Prevail Press to authors traditional publishers let down. To become a new kind of publisher that is neither traditional, vanity, or self-publishing, but had aspects of each.

Then I asked them to be my Board of Directors. While I am confident of my integrity, I knew having independent parties with whom I would be accountable and transparent could only help. I looked to them for equal parts integrity, encouragement, and business sense. Color me thrilled when they agreed even though it didn’t include compensation.

We’ve met several times, and wonderful ideas came out of each meeting. And so, Prevail Press began and a few authors with great books found us. Yet I did encounter problems.

Social Media is hard on start-ups. My Facebook posts describing Prevail Press were re-colored as just another vanity press. Not true on several counts. Vanity Press accepts any book, we do not. VP makes their money on authors, we do not. VP depends on order-minimums, we do not. It became discouraging, I’ll admit it.

I’m not a big fan of getting email spam, so I don’t want to create an email list (eventually, when we have enough authors to call for regular, fresh content, we’ll revisit that decision). Promotion is mostly networking authors who help each other promote; the more authors, the wider the reach. Tom suggested a weekly blog, which you’re reading right now.

We met again last Sunday. I had some new promotion ideas (you’ll see them soon) and shared some issues. It was for the sake of transparency, but when they all began piping in, “I can handle that.” “Give me that issue,” “I have that one…”  I am not an emotional guy, and I think I hid it well, but tears burned my eyes. There is such STRENGTH in groups! They cared enough to lift things off my shoulders!

We also spitballed a new operating model, making a good deal even better.

Writers who contact us will get a FREE evaluation of their manuscript. No reader’s fee, just personal feedback about what works and what doesn’t. My evaluation team will access the suitability of your book for Prevail Press. Even if not selected, you’ll get feedback for improvement or affirmation of quality.

If we all agree you’re a match for Prevail Press, we’ll move forward. For the low price of $100, you’ll get:

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Never go it alone!

  • An ISBN for each version of your book, print and Kindle.
  • An Author’s Page on Prevail Press
  • A professional book design
  • A round of editing
  • A single book cover design
  • If greater editing or a different cover design is necessary or desired, an introduction to partner professionals who offer reasonable rates.
  • All publishing details handled
  • An introduction to the other Prevail Press authors
  • Consultation on building a platform

That’s a $2000+ value for just $100. Why? Because no one should go it alone. To really serve authors struggling to find a publisher, cost must be low.

Thereafter, author keeps 90% of royalties, Prevail Press a mere 10%.  Traditional publishers reverse that ratio.

Some authors are diehard self-publishers. That’s fine and more power to them. If you’re not well-versed in self-publishing, if you don’t want to go it alone, go to and click Submission Guidelines.

Let’s take this adventure together!

Valentine's Day is Hard

They say Valentine’s Day can be painful for single people. Let me tell you something from 29 years of marriage… It can be difficult for married people as well.

Don’t get me wrong, I love my wife, more today than yesterday and that’s been true every day since we met. Today is deeper and wider than it is fiery and cha-cha.

We’re both romantically impaired. There I said it. To us a lighted candle means it’s too dark to read. Fortunately, we have electric lights and a book that serves as a great inspiration. That book is…. drum-roll, please…

Cherishing Us! by Tom and Debi Walter, the people who put the romance in romantic.

See the book, buy the book

Young love, old love, any love…

This book is full of challenges… I mean “tips”… one for each day, that ignite your days AND nights…

Another book that helps is 7 Essentials to Grow Your Marriage by Steve and Cindy Wright. They lay down the fundamentals of relationship from a he-said/she-said perspective. Getting the masculine AND feminine side of each essential provides a balance other marriage books lack.

See the book, buy the book.

It can fix what ails ya.

There’s still time to buy them for Valentine’s Day. Guys, I assure you, your wife LOVES it when you invest in your marriage!


Because a few friends are doing them, I’m now listening to some podcasts on Podbean and Stitcher. I haven’t taken the plunge yet to do any of my own but that might change in a few months when my wife and I become empty-nesters. Why?

Well, you see, my office is in my garage, and while I love it, you have to take a perilous journey through the wreck of my garage to get to my little slice of paradise. Once the last kid moves out, I’ll be moving my office into one of the bedrooms where I can comfortably invite people in for group recording.

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Snowball fight! (My Blue is black. Supposed to be Chrome, but they work the same. No judging on color here!)

So why is this on a writing blog? Because writing touches everything. I told a class of teenagers that if you can write well, you’ll always have a job. It was challenged by a kid who planned to be a millionaire curating his YouTube channel (he probably is, too). So, naturally, I had to defend my assertion.

Writing teaches you everything has (or should have):

  • Structure
  • A beginning, middle, and end
  • Clarity of thought
  • Clarity of speech
  • A point of some kind
  • An “argument” or thesis to be proved.

Blog posts, podcasts, YouTube videos should all have these. Random, gargled ‘casts and videos are quick to fail.

To take it further; every business requires writing and a lot of it, from marketing and franchise documentation, to technical writing and instructional content. The skilled writer can enter a job almost anywhere and end up in a writing role as they stand out from their barely literate coworkers.

On a different point, blogs and podcasts help you build a platform, so a word about them.

  • Have a unifying theme
    • I maintain a blog that is a drain catcher – it’s about whatever grabs me, but while that blog has some followers, this blog, about writing, publishing, and creativity, gets more hits. We, as audiences, have our hot themes and will follow a humor blog, or a movie blog, or a spirit-filled podcast, but you have to be firmly established to get away with random stuff.
    • Make the unifying theme something you’re excited about, not about trends (unless you love trendy stuff)
    • It starts slow. Winners are those who keep at it. All it takes is an influencer finding it to make your blog or podcast explode (quick story, a lady I’m acquainted with posted some high-end diaper covers on Etsy. A Kardashian liked it and her popularity soared. It could happen to you).
    • Inform people about your blog/pod through social media. An audience will accrete.
    • Use tags.
    • Distill the point of your content to a single sentence “All about writing” “Movie industry history” “Ghosts, Vampires, and other things that don’t exist.”
  • Don’t go it alone.
    • The best podcasts have two or more hosts. It evokes interplay, tension, conflict, banter, humor…
    • Get creative. I listen to The Industry, a ‘cast on the movie business, and Dan goes it alone… sort of. He’s the only host, but he includes interviews he’s either prerecorded or got permission to use.
  • Be contentious.
    • Conflict makes things interesting. You can do so by having a co-host who doesn’t agree with you completely, or by giving a fresh viewpoint, or introducing a little known fact or historical event.
  • Edit!
    • Unless you’re Robin Williams, spontaneous, unfiltered, stream-of-thought stuff doesn’t work. Aron Osborne is the only speaker I know who doesn’t ever “um” “uh” or mangle a word.
    • Clean up your audio by reducing room noise, removing ticks and breathes, maybe equalizing and adding a touch of reverb for warmth.
    • Audacity is free and is easy to use. A Snowball Blue is a USB microphone that works really well.
  • Have fun!
    • As is true with most things, if it isn’t fun, it isn’t worth doing.
    • Don’t stress about being perfect.
    • Learn as you go. It’s actually fun to listen to a podcaster get better and better.
    • But still monetize it!

A parting thought: I can’t think of a better personal title than Writer, however, begin there and recognize that you are also a Content Creator. Work the mediums into your schedule and you’ll accomplish more than you think. (Another quick story; I know a guy who’s a guru in one field, is now making videos, has written a book, and also does podcasts. I don’t know where he finds the time, but he’s clicking on all cylinders and is an amazing example of dedication. Darin Slack, you inspire me!).